Customer:
Akzo Nobel (Pinotex, Sadolin, Nordsjö)

Task:
Akzo Nobel wanted to market their products in a surprising, aggressive and very visual way.

The campaign was touring around the country and attracting attention as an eye catcher in the country's DIY stores. It was therefore important that the advertising would be:

- Mobile and easy to move from A to B
- Easy to set up for the employees in the stores
- 100% exact copies of the products

Luftfabrikken delivered inflatable product copies of brands like Pinotex, Sadolin and Nordsjö, all of which are
a part of Azko Nobel group.

Making:
As our customer you send images of the product you want made into an inflatable copy.

Luftfabrikken calculates a prospect and after your acceptance the project passes to the studio, where 3D layouts are designed for your approval.

Luftfabrikken delivered 5 Pinotex copies of each 5 meters in height, only 4 weeks from approved 3D layout.

The inflatable effects were a huge success during the summer of 2008 - and the products sold! Everybody was reminded to buy paint and wood oil for the many small DIY projects at home.

 


The giant inflatable productreplicas
- for outdoor promotion



5 Pinotex copies, each is 5 meters tall