Storytelling with mascots
No matter how talented you are at creating mascots and plush toys etc., a figure does not last very long if it does not have a personality. And such a personality does not come by itself! In order for a mascot to be viable and last for long - and for children to take him to heart and love him - it requires that they have opportunity to get to know the character or mascot. And this requires that we as developers "breathe life" into these characters in terms of personality, attributes and characteristics.

There is really nothing new to the fact that a fictitious person should have a personality - we all know Donald Duck, Pooh or Asterix, and we know what they stand for. Whether it is good or less good, then it feels safe to know who you are dealing with. That's indeed also how we feel about other people.

Company values
Bamsefabrikken, and our partner Company House A/S, have developed and given life to a wide range of characters, so we know better than most how to find the right figures, that can represent a company's values and capture the children at the same time. This generates both interest short-term and loyalty in the long term. Therefore, we develop not only characters but entire universes, where there is room for the characters to live and to be experienced. For the same reason we prefer, when possible, to create a persons gallery around the main character, as we know it from all the known universes like Duckburg.

The best in the market
If your business need reaching out to young customers and their parents, your mascot or character should primarily represent your values and attitudes - but even more importantly - they should meet the little ones at their level. The figure should operate in a universe which children can relate to, laugh, learn and engage in. This is, in all modesty, something we know a great deal about. Therefore we actually claim that we are among the best in the market at developing viable characters and create loyalty.

Please call at tel. +45 4062 2927, and get a great story about how you can create loyalty among your young customers and their families.

 

Donald Duck is an example of storytelling at its very

best. We have no doubt who Donald is and what he

stands for. His personality is reflected in thecharacters

he is surrounded by and the world he lives in.